brand / company concept

We find it appropriate to start the talk about a brand by trying to understand your company concept:

  • Is it compelling or not?
  • Does your company have a clear position?
  • Does it express a strong value proposition towards its potential customers?
  • Does it reach the pains and gains of your customer segments?
  • Are your employees committed to the concept?

Then we can talk about how you build a brand - and which brand strategy and brand portfolio is the best to follow. Then naturally also how your identity should be expressed. Which brand experience should be expected and delivered.

"Strategy is about coherence" - somebody once said - and we agree. Can we assist you in defining/sharpening your company concept and make it coherent in all activities, then you are in the proces of building a better business and brand.