Modeller - Strategi

clear positioning

When defining our own concept it naturally is wise to have a closer look at the market - and at the other players.

We use a few very strong tools in this work:

We draw a "Competitive Strategy Profile" - based on the terms introduced by Treacy & Wiersema. How is your competitive profile - and how is that of your main competitors? Are you focusing on "Product Leadership", on "Customer Intimacy" or "Operational Excellence"? Do you go for the same profile as your competitors - or could you benefit by doing something different?

We use traditional "Positioning Maps" - to try to find relevant ways to illustrate where there might be "free space" to try to take ownership of.