Modeller _brand2

distinct brand

when the strategy and the compelling concept is set, then we have defined a clear position and a strong value proposition. Now we need to transfer that into the brand and the brand experience.

Branding - and building brand expereince - has to do with:

  • Brand strategy and brand architecture: Which brands and how to use brands efficiently?
  • Brand identity: How do we "translate" the desired position to a brand identity - including logo, communication style and colours
  • Brand monitoring and brand audit: How do we monitor how the brand is communicated and experienced - and how can we "score" the effort.