FOSS develops and produces analytical instruments that improve the production efficiency, product quality and profitability.

FOSS is the leading provider of dedicated analytical solutions to the: Agricultural industry, food industry, chemical industry and Pharmaceutical industry.

Inclusive developed in February/March 2013 a campaign for the instrument "MeatMaster II". This X-ray analyser offers the most accurate technology in the market.

The campaign had two purposes: Create awareness about the new "MeatMaster II" and generate leads. The material for the campaign included on- and off line direct mails, web banner ads, print ads and campaign landing page.