the launch working process

Integrated productdevelopment is natural today. But integrated launch development is not. Too often marketing simply briefs an agency and expects the agency to deliver great communication.

In short we like to drive the process like this:

  • A brief is an intense cross functional workshop - in which we create the clear position and build the basis for the Value Proposition towards the specific customer segments.
  • We put focus on how to create a "Great Experience", where we succeed in getting the customers to involve deeper
  • We think integrated: How can we move a potential customer foreward in his buying decision - and how can we optimize the use of on & off line activities.
  • If possible we involve customers in refining the way to launch
  • We ensure a memorable internal launch!